Increase the Perceived Value
Increase the perceived value of your product.
You could offer an affiliate program, give away free
bonuses or use famous endorsements on your ad.
Another way is to offer a sample or trial of your
product or service. If people like it or it works, that
will increase the perceived value because it gives
them 100% personal proof.
Remind your visitors to promote your web site.
Use phrases like: "Refer Our Web Site To A
Friend" or "Link To Our Web Site". Offer them
incentives for referrals. You could give them free
e-books, reports, software and other informational
products. You could also offer them discounts on
other products you sell.
Make your testimonials more powerful. You can
have people include pictures, handwritten signatures
and normal net contact information with each
testimonial. Other ideas would be to have people
produce an online audio sound bite or video clip of
themselves, home or cell phone numbers, proof of
their credibility or authority, etc.
Upsell to all your customers. You could sell add-
on products, deluxe products, extra parts, related
products, add-on services, etc. You could offer
them add-on products before or after they reach
your order page. Just make sure the upsell products
are compatible with the main product you're selling.
Place your ad in targeted e-zines. Ask the owner
if you could place your ad in a higher position in
exchange for a percentage of the ad's profits. You
could also negotiate a lower ad price in exchange
for you giving them affiliate commissions or an ad
in your e-zine.
Use permission marketing to increase your sales.
You simply ask people to sign up to your e-mailing
list. They'll already be interested in your messages or
ads because they’ve visited your related web site.
You could also offer them incentives for signing up
like freebies, discounts, expertise, content, etc.
Tell your audience what kind of support they'll
get after they buy. It could be free consulting, tech
support, free servicing, etc. This may also answer
some of their buying questions ahead of time.
People don't want to buy products without knowing
you will be there to help if they have problems.
Ask people at the end of your copy why they
decided not to buy. This will give you new ideas on
how to produce ad copy that’s more profitable.
Have a web form or e-mail link in place so they can
answer you. You may find out they don't like your
guarantee or graphics. It could be anything.
Think of ways to get your site or business in the
the news. You could sponsor a fundraiser, break a
world record, hold a major event, etc. Simply
write a press release about what you’ve
accomplished, then send it to media outlets that
cater to your target audience.
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