Start a Free E-mail Newsletter
Start a free e-mail newsletter to create your own
opt-in list. Create a title that grabs the reader’s
attention. Submit it to free e-zine directories on the
Internet. Advertise it on your web site. Offer a freebie
or other incentive for people to subscribe. Give your
readers mostly original and quality content.
Record all your new promotional ideas, good or
bad, into an ‘ideas’ journal. Sometimes you can
combine ideas to create new ones to increase your
sales. You never know when you, or someone you
know, needs a new, profitable idea. Plus you could
also sell your ideas to other business owners.
Convert your web site and free e-mail newsletter
into different languages. This will increase your
overall target market. You just won't be targeting
just one language, you'll be targeting most of the major
ones. Plus it wouldn't hurt to learn a few different
languages for this new global economy.
Make your classified ads stand out in a crowd.
Use all capital letters in the headline, divide letters
with extra spaces, add in text symbols, etc. For
example, you could write, "WIN a VACATION to
Las Vegas!" Another example would be, "Win A ($)
Trip To Las Vegas!"
Remember your customers are always right, even
if they are not. They are the lifeblood of your
business. Resolve all conflicts quickly and painlessly.
There are many businesses which are solely profitable
from repeat business. You don't want to always have
to rely on converting prospects into customers.
Create a bond with your visitors by bringing up
likes or dislikes you have in common with them in
your ad copy. Just make sure you do your research.
For example, you could say, "I hate it when you have
to wait in line for a long time at the drive-through."
Another example, "I really like it when I have extra
money to spend."
Team up with your weaker competitors to beat
your stronger ones. You can create win/win joint
venture and cross-promotion deals with them. You
could share marketing and advertising costs, create
new products and services, share skills and strategies,
trade leads, etc.
Design your site so it will be worth bookmarking.
Your visitors will bookmark your web site if it's full
of free, original content like articles, e-books, etc.
You could survey your target audience to see which
web sites or what type of sites they visit a lot. Then
you could place those links all in one section of your
web site. You could advertise it as a start page.
Offer your customers back-end products. It is
easier to sell to existing customers. If you do not
have a back-end product, join an affiliate program.
You could offer that product as a back-end offer.
Just make sure it's the right product for your target
audience.
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