Swap Endorsement Advertisements
Swap endorsement advertisements with other
web sites. Endorsement ads usually pull more sales
and traffic than regular advertisements. People have
taught themselves to ignore advertisements because
they see hundreds of them every day. Endorsements
usually don't look or sound like normal ads.
Outsource part of your workload to save time
and money. You can spend more of your time and
money promoting your business. You'll save money
on employee costs, space costs, training costs, etc.
Keep the work you enjoy doing to keep you
motivated and ship out the work you don't like.
Include a signature file on all the e-mails you send
out. Provide your business name, phone number,
e-mail and web address, etc. Also include a brief
blurb for your business or the product you're selling.
For example, you could say, "How To Wash Your
Car In Two Minutes or Less!"
Use pictures or graphics on your web site that
support the product you're selling. They could give
your visitors a clearer vision of your product, the
benefits of the product, people's emotion when they
own the product, etc. You could also use ‘before’
and ‘after’ pictures.
Create a friendly, long-term relationship with all
your customers. Practice good customer service
and follow-up with them on a regular basis. You
could follow-up with gifts, greeting cards, free things,
coupons, special offers, reminders, your e-zine,
helpful advice, etc.
Create strategic alliances with other web sites.
You could exchange banner ads, sell each other's
products as back-end products, cross-promote, etc.
You could also create a web site together and
promote it on your separate web sites. You would
both just split the costs and profits.
Increase the perceived value of your product to
skyrocket your sales. Add on free bonuses, after-
sale services or an affiliate program. Other factors
that would help are: your own domain name, a
professional web design, a good-looking product
graphic and persuasive ad copy.
Give customers a discount on their total order
to increase sales. You could give them a discount
for ordering over a set dollar or product amount.
For example, you could say, "Buy over $39 worth
of products and get a 20% discount on your order!"
Another example, "Get a 15% discount if you order
3 or more products!"
Allow your visitors to reprint the content on your
web site. Just ask them to include your resource box
and a link to your site in exchange. This will turn
your content into a traffic machine and the external
links will help increase your ranking in some search
engines.
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